Skip to Content
Press Releases
Men most in danger from the sun

A new study featuring in the British Journal of Dermatology (BJD), published by the British Association of Dermatologists, has revealed that men are more likely to ignore sun safety advice and not engage in sun protection behaviours, despite being more at risk of skin cancer than women*. With skin cancer being the UK’s, and many other western populations’, most common cancer (recent high profile cases including Hugh Jackman, Ewan McGregor and Vinnie Jones) it has never been more imperative to pay attention to the dangers of UV radiation.


The study (Factors associated with sun protection compliance**)uncovered that those who were the least likely to heed warnings over sun radiation were males aged below 20 and over 64. The same demographic demonstrated the least knowledge about sun protection methods and the risks involved with sun exposure.


Women aged 20 to 64 were the most likely to understand the harmful potential of UVA and UVB rays emitted from the sun and were more likely to actively take protective action, with using sunscreens with a high SPF, and wearing protective clothing and a hat being deemed as the most effective measures. Understandably, people who were more aware of the dangers of sun exposure were the most likely to utilise protection methods. However, the same individuals were revealed to spend more time in the sun, suggesting that those who are more likely to take care in the sun wrongly believe that doing so permits them to spend extended periods sunbathing without risking damage to their skin.


Johnathon Major, of the British Association of Dermatologists stated: “Affordable holidays and the fashion for tanned skin have led to high levels of sun exposure for many Brits. The dangers posed by UV radiation are real; this study has demonstrated the need for greater education on sun related risks and how to protect yourself. Sun Awareness Week and the Be Sun Aware Roadshow are two of the initiatives the BAD undertake to educate and protect the public. For us to turn the tide on skin cancer the wider public needs to acknowledge that the issue is serious and take the preventive measures available to all of us.”




John Major on 020 7391 6096 or Matt Gass on 020 7391 6084

Or email



*Ferlay J, Soerjomataram I, Ervik M, et al. GLOBOCAN 2012 v1.0, Cancer Incidence

and Mortality Worldwide: IARC CancerBase No. 11 [Internet]. Lyon, France:

International Agency for Research on Cancer; 2013. Available from:, accessed on 24 January 2014


**U. Sattler; S. Thellier; V. Sibaud; C. Taieb; S. Mery; C. Paul; N. Meyer. BRITISH JOURNAL OF DERMATOLOGY.BJD-2013-1778.R1. Factors associated with sun protection compliance: results from a nationwide cross-sectional evaluation of 2215 patients from a dermatological consultation. 2014. 

Back to top