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For the Public

Sun Awareness Week

Sun Awareness Week 2021 (May 3rd-9th)


Sun Awareness Week 2020 (May 4th-10th)

This year we will be conducting an online only Sun Awareness Week campaign. We are encouraging people to get online and talk about the importance of sun awareness, our sun awareness materials are available for use here and we will be sharing information and advice throughout the week across our social media channels.

Sun Awareness Week 2019 (May 6th-12th)

This year's Sun Awareness Week shared three seperate studies published in the British Journal of Dermatology which concluded that sunscreen application does not prevent vitamin D production in the majority of people, you can read the full press release here

Sun Awareness Week 2019 also focused on raising awareness amongst those who spend time outdoors playing sports.


Sun Awareness Week 2018 (May 14th-20th)

This year we will be launching the results of a survery of UK consultant dermatologists into behaviours around sun safety and tanning. This will be avaiable in the media section of this website from Friday 11th May.

Sun Awareness Week 2018 is also seeing the launch of the first ever 'Don't Bake' Bake, a campaign aimed at encouraging the public to bake tasty treats instead of their skin. For more details, visit


Sun Awareness Week 2017 (May 8th-14th)


New survey shows huge number of Brits still getting burnt in the UK and abroad

More than one in three (35%) Brits have been sunburnt in the last year while in the UK, and of those 28 per cent were sunburnt three or more times, according to a survey carried out by the British Association of Dermatologists to mark their Sun Awareness Week (8th-14th May).

Brits are even more likely to be sunburnt abroad, with almost half of people who have been abroad in the last twelve months getting sunburnt whilst away (46 per cent).

This high rate of sunburn is despite the fact that 88 per cent of Brits believe that sun awareness messaging is relevant to their skin type.

More results avaiable here


Sun Awareness Week 2016 (May 9th-15th)

Results of new survey into the British sunscreen habits to be released

Eight out of ten people are failing to adequately apply sunscreen before going out in the sun, according to a survey carried out by the British Association of Dermatologists to mark Sun Awareness Week (9th-15th May).
The poll found that 80 per cent of us don’t apply sunscreen before going out in the sun and then shortly afterwards. This is the approach recommended for three key reasons of which the public should be aware: to make sure that the product is fully absorbed before skin is exposed to sun, to help reduce the chances of areas of skin being missed, and to ensure a thick enough layer is applied.
The survey also found that 70 per cent of people fail to reapply sunscreen every two hours as recommended.
More results here.


Sun Awareness week is sponsored by La Roche-Posay.




Sun Awareness Week 2015 (May 4th-10th)

Major new study reveals shock findings into Britain's attitudes towards skin cancer, to be released on Monday 4th May in time for the BAD's Sun Awareness Week. 

The results of the study will be available from Monday 4th May at 00:01 from the press section of the BAD website. Please visit the 'Media' tab on the home page and then 'Press Releases'. For all journalist enquiries in regard to Sun Awareness Week, please contact


Sun Awareness Week 2015 Event

Image by Panhard

This year, the BAD, sponsored by La Roche-Posay, will be hosting an educational mole check on May 9th and 10th at Westfield, Shepherd's Bush, London, to celebrate the climax of Sun Awareness Week.

Consultant Dermatologists and Skin Cancer Nurses will be on hand to teach you how to look out for the signs of skin cancer and best protect yourself in the sun. There will also be a UV photobooth, where you can see the invisible damage that the sun's harmful UV rays has already done to your skin, and learn how to prevent further damage. We look forward to seeing you there.

Don't forget to follow us on twitter @HealthySkin4All - #SunAwarenessWeek



Sun Awareness Week 2014

In 2014, the BAD’s Sun Awareness Week, sponsored by Laboratoires Bioderma, the French dermocosmetic brand, saw Olympic heroes Louis Smith and Greg Rutherford swap their Team GB kits for the famous red shorts as they become our Sun Awareness Week Lifeguards. Check out the video from the day here . 


Thousands of people showed up at the Bluewater shopping centre for their chance to have their photo snapped with Louis and Greg against the white sand and blue sky background of a pop-up beach. The images were then turned will into a postcard complete with all the necessary advice for sun safety, in addition to some free sunscreen samples.


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