The British Association of Dermatologists (BAD) currently runs a national campaign around skin cancer called Sun Awareness, which includes national Sun Awareness Week in May. This campaign is overseen by the BAD's Skin Cancer Prevention Committee, comprised of leading medical professionals with expertise in skin cancer, vitamin D and public health messaging.
Sun Awareness is the British Association of Dermatologists' annual campaign to raise awareness of skin cancer. The campaign runs from April to September annually and includes Sun Awareness Week in May. The campaign is two-pronged and combines prevention and detection advice. The first aim is to encourage people to regularly self-examine for skin cancer. The second is to teach people about the dangers of sunburn and excessive tanning, and to discourage people from using sunbeds, in light of the associated risks of skin cancer. In addition to public education about the dangers of sunbed use, the BAD has also been involved in campaigning for legislation to regulate the sunbed industry and is continuing to push towards further and improved regulation.
This year's Sun Awareness Week will be held from the 3rd-9th May 2021.