The GMC states that when communicating as a medical professional, including when advertising your services, you must be honest and trustworthy and ensure that any information that you provide is accurate, and not false or misleading. The information provided must be verifiable, and you must not exploit a lack of medical knowledge or vulnerability of any individual.

Advertising must be realistic, ethical, and for the sole purpose of conveying factual information and you must not put pressure on anyone to utilise your services. You must not provide your services as a prize and you should avoid the use of financial inducements that may influence the patient’s decision such as discounts, time limited or two-for-one offers.

When advertising, you will be required to be familiar with and comply with the relevant law, guidance and codes issued by the Committee of Advertising Practice, the Advertising Standards Authority (ASA) and the Competition and Markets Authority.

The GMC provide additional guidance for doctors on social media use here.