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For the Public

Become a Case Study

One of the best ways to raise awareness of skin disease is through the media. The media can help in several important ways:

To warn people about how to avoid certain diseases - for example, sun safety messages can help prevent skin cancer.

To help break down social stigma surrounding skin disease and challenge myths - for example, that skin disease is linked to hygiene.

To show other people suffering from the same skin disease where to go for help, and to provide advice on treatments.

If you have a skin disease and think you might like to talk to a newspaper, magazine, TV or radio, please do get in touch and we can explain in more detail.

Becoming a case study is about raising awareness, it does not involve testing new treatments or trials, nor can we arrange a free consultation with a dermatologist. It is solely for the purpose of public education.

Who can help

We are looking for people of all ages who can talk to a newspaper, magazine, TV or radio about their skin disorder.

For example, women aged 25 to 60 might be best placed talking to a suitable women’s magazine or perhaps a TV breakfast show, younger people to a teen magazine, while some people might be best featuring in their local newspaper or a radio station.

We will guide you through the process and make sure you are happy with the type of media we have in mind before organising anything.

How it works

  1. Contact us with a brief outline of your case (you must have a diagnosis from your GP or dermatologist) and how it has affected your life, as well as your age and contact details.
  2. We will then either email a relevant journalist with an outilne of your story, or hold onto your details in case we receive a specific request from a journalist (you will not be named at this stage)
  3. If the publication is interested in running your story, we will contact you to ask if you are happy with this choice. The next step is to explain the finer details and put you in touch with the journalist. For print media, they are likely to also require a photo.

Please note that while we put you in contact with the journalist and help guide the article, the BAD has no ultimate control over the editorial content of media reports.

Some publications offer payment for case studies. While we can ask about payment, this is to be arranged directly between yourself and the magazine.

How to help

If you would like to help by featuring in a media report, please email or write to:

Communications Manager
British Association of Dermatologists
4 Fitzroy Square
London W1T 5HQ

Please include your name, age, contact details, skin disorder and a brief outline of how it has affected you.

We wish to extend our warmest thanks to anyone who volunteers to help us with this project.

For more information, please call Holly Barber on 020 7391 6096, or email

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