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BAD Strategic Plan

Introduction, purpose & scope
The British Association of Dermatologists (BAD) is a charity whose objectives are the practice, teaching, training, and research of Dermatology. Founded 101 years ago we strive to improve skin health for all people and by demonstrating the principles of equality, fairness, care, and collaboration.

Working across all four nations of the United Kingdom, and supporting dermatology colleagues globally, the BAD is a multimillion-pound organisation that functions in increasingly complex and challenging environments.

To help maximise our efficiency, relevance, and impact we have created a strategy that sets out our key aims and objectives for the next five years and sets ambitious targets for us to meet.

Our overriding vision remains Healthy Skin for All. Our activities are all driven by a desire to improve skin, nail and hair health and ensure that people receive the best possible care.

The BAD aims to be the “go to” body for everything related to skin health by collaborating with other professional organisations and stakeholder groups. From the NHS to Government, patient groups to researchers we want the BAD to be seen as the acknowledged experts in dermatology, a valued partner and collaborator and the first port of call for all skin health related issues.

Key Objectives
Over the next five years we believe there should be three key objectives that the BAD should prioritise.

Each objective should have a number of measurable targets that can be reviewed to assess the success, or otherwise, of our strategy.

Objective 1
To promote the best possible standards of care for people with skin conditions, reducing regional variation and improving equality of access to quality care for all.

Objective 2
To influence and foster collaborative skin specific research for the benefit of all.

Objective 3
To work collaboratively with other professional organisations to support and strengthen the education and training of all those involved in skin healthcare provision, promoting standards for the improvement and maintenance of skin health.

This strategy is subject to annual review where progress against our key objectives can be assessed, and remedial action taken to address deficiencies if necessary. A report on the progress of our strategy will be presented to the Annual Meeting every year.

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